since the covid-19 epidemic broke out in our country (in 2020), the beverage industry
HOW IS THE BEVERAGE INDUSTRY AFFECTED AFTER THE PANDEMIC?
the beverage industry includes the companies working in processing raw beverage materials, packaging, and distribution which include prepared beverage and packaged products, along with alcoholic and non-alcoholic beverages.
due to the dual impact of covid-19, many businesses in the beverage industry recorded a decline in revenue in 2020. includes the offline beverage chains that are restaurants and cafes that are entirely shut down in some regions, whereas, online products deliveries are available. observing the impact of decree 100 shows that the flow of visitors to restaurants has decreased significantly and people tend to switch to other drinks such as spring water, carbonated water, non-alcoholic drinks ...
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entering 2021, from may the wave of covid-19 epidemic continued to develop complicatedly, some localities, especially ho chi minh city, were forced to implement social distancing to prevent epidemics, not to gather, eat and drink in places public. therefore, the index of industrial production (iip) of the beverage industry
SOLUTIONS TO BRING THE BEVERAGE INDUSTRY BACK TO THE NEW NORMAL
enterprises must develop production and business strategies to suit the new situation. at the same time, in order to comply with the road traffic law, businesses need to convert their products from alcoholic beverages to non-alcoholic beverages to meet people's consumption needs. because after a long time of social distancing, the needs and behavior of consumers have changed.
apply online marketing, put products on e-commerce floors or popular social networking sites today. this is not only a promotional behavior, but also increases the level of consumer trust.
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